As this is a continually evolving space, it is very hard to predict specific trends that may emerge in 2023. However, we can provide some general SEO trends that are likely to continue and gain importance in the coming years based on previous trends and the direction of the industry.
- User experience (UX) will become a key ranking factor: Google and other search engines are placing increasing emphasis on the user experience of websites, including factors such as page load speed, mobile responsiveness, and ease of navigation. Websites that provide a good user experience are likely to rank higher in search results.
- Voice search optimization: With the increasing use of voice assistants and smart speakers, voice search is becoming more important for SEO. Websites that optimize for long-tail keywords and provide answers to frequently asked questions (FAQs) are more likely to appear in voice search results.
- Artificial intelligence (AI) and machine learning: AI and machine learning technologies are being used by search engines to understand user intent and provide more personalized search results. Websites that provide relevant and engaging content are more likely to rank higher in search results.
- Local SEO: Local SEO will continue to be important for businesses that serve a specific geographic area. Websites that provide accurate and consistent information about their location, opening hours, and services are more likely to rank higher in local search results.
- E-A-T: Expertise, Authority, and Trustworthiness (E-A-T) will continue to be important factors for SEO. Websites that demonstrate expertise and authority in their subject matter and provide trustworthy information are more likely to rank higher in search results.
- Visual search: With the increasing use of visual search tools, websites that optimize their images and videos with descriptive alt tags and metadata are more likely to rank higher in visual search results.
- Featured snippets and zero-click searches: Featured snippets and other types of rich snippets are becoming more common in search results. Websites that provide concise and informative answers to commonly asked questions are more likely to appear in featured snippets and attract zero-click searches.
These are some of the SEO trends that are likely to continue and gain importance in the coming years. However, it’s important to note that SEO is constantly evolving, and businesses need to stay up-to-date with the latest trends and best practices to remain competitive in search rankings.